chapter  8
What is beautiful and who is “cool”? Consumer culture and socialisation
ByROBIN BANERJEE & HELGA DITTMAR
Pages 26

Children appear especially vulnerable to the “body perfect” and material “good life” ideals of consumer culture, and at an increasingly younger age. If we want to build a foundation for protecting them, we need to understand consumer culture socialisation better. This chapter aims to contribute through showing that:

• Children come to internalise body and material ideals during their identity development.