chapter  9
What is the price of consumer culture? Consequences, implications, and the cage within
ByHELGA DITTMAR
Pages 24

Instead of bringing greater freedom, individuality, and happiness to people, consumer culture can exert a powerful psychological toll, curtailing a positive sense of who we are, our welfare, and even our health. This chapter evaluates the “price” of consumer culture in three ways:

• The rigorous evidence throughout the book documents that the search for “body perfect” and material “good life” consumer culture ideals has a negative impact on vulnerable children, adolescents, and adults.