chapter  8
21 Pages

Storytelling on the Ledge: ‘Telephone’ and ‘Paparazzi’

WithCAROL VERNALLIS

What can music video do, and what are its limits? Much has changed since MTV’s fi rst broadcast-platforms, technologies, social confi gurations, and economic structures, as well as the genre’s ripening and (possible) maturation. Makers’ and viewers’ shared knowledge about forms and conventions has also caused shifts. Most strikingly the arrival of YouTube, prosumer work, and the end of censorship-more sex, drugs, and product placement-seem to make it all so di erent.