ABSTRACT
At first sight, microblogging and television inhabit different worlds. On the one hand, television is a form of mass communication broadcasting audiovisual programs to a widespread public in a one-directional way. Twitter as a microblogging platform, on the other hand, is a social media tool used for sending and reading short messages. It is also a networking platform through which users share, for example, thoughts, photos, opinions and news. Indeed, people use Twitter for a wide range of social purposes. The so-called “new” and “old” media should not be seen as antagonists, since a wide range of people receive mass media content via Web platforms. Reading newspapers online, watching streams of TV stations and listening to the podcasts of the favorite radio shows indicate an ongoing process of convergence.
