ABSTRACT
With Singapore establishing itself as Asias global media city and sports hub, this chapter focuses on the trajectory and development of the relationship between media and sport in Singapore. It considers how an understanding of media sport development in Singapore, as an exemplar of a cosmopolitan, urbanised Asian city-state, helps provide an additional account for its comparison with existing discourse on the development of media sport in advanced capitalist Asian countries. With a sketch of media development in Singapore, it moves to consider the ways in which the popularity of sports events has been tied in to the emergence and development of new media technology. Similar to the trajectory of sport television development in Europe, sport television provision has initially been undertaken by the national FTA broadcaster in Singapore. Thereafter, it gradually followed the global path of consumption capitalism. Until 2006, broadcast rights in Singapore for popular international sports events, were held by the pan-regional Asian broadcaster.
