chapter  7
21 Pages

Modelling organisational dynamics: communications, pragmatics and norms

Modelling an organisation with semantic analysis portrays the ontological relationships between agents and their patterns of behaviour within the organisation. However, the static ontological model is inadequate in providing a comprehensive view of an organisation. Communications based on these ontological relationships represent the dynamic aspect of the organisation. A sign has a meaning, and it can be used with intention during communication. Pragmatics, as a branch in semiotics, is concerned with the relationships between the intentional use of signs and the resulting behaviour of the responsible agents in a social context. Communication takes place successfully when a meaningful sign is used with an appropriate intention between the two parties involved (i.e. the speaker and the listener).