ABSTRACT
In this chapter, we will point out the potential value of field research for understanding stereotyping and prejudice, particularly as it fuels new questions and directions. In so doing, we note the folly of relying solely on laboratory research for understanding complex social interactions, given the lack of alignment between stated attitudes and behavior (see Crandall & Eshleman, 2003). We begin by briefly discussing a range of experimental approaches to understanding stereotyping and prejudice and then describe the frameworks and findings that have been applied to understanding these interactions in field research. We will also articulate new ideas that have been and can be drawn from field research on stereotyping and prejudice.
