ABSTRACT

The perceived quality of a destination’s cultural offering has long been a significant factor in determining tourist choices of destination.  More recently, the need to present touristic offerings that include cultural experiences and heritage has become widely recognised, that this aspect of the tourism experience is an important differentiator of destinations, as well as being amongst the most manageable.  This has also led to an increase in the management of such experiences through special exhibitions, events and festivals, as well as through ensuring more routine and controlled access to heritage sites.

Reflecting the increasing application of cultural heritage as a driver for tourism and development, this book provides for the first time a cohesive volume on the subject that is theoretically rich, practically applied and empirically grounded.  Written by expert scholars and practitioners in the field, the book covers a broad range of theoretical perspectives of cultural heritage tourism; regeneration, policy, stakeholders, marketing, socio-economic development, impacts, sustainability, volunteering and ICT. It takes a broad view, integrating international examples of sites, monuments as well as intangible cultural heritage, motor vehicle heritage events and modern art museums.

This significant book furthers knowledge of the theory and application of tourism within the context of cultural heritage and will be of interest to students, researchers and practitioners in a range of disciplines.   

part 1|55 pages

Theoretical issues

chapter 1|16 pages

Introduction

chapter 2|13 pages

Heritage and tourism

Between practice and theory?

chapter 3|13 pages

Views of the vernacular

Tourism and heritage of the ordinary

chapter 4|11 pages

Telling the truth or selling an image?

Communicating heritage as an instrument in place marketing

part 2|120 pages

Tensions and dissonance

chapter 5|12 pages

Problems in selling heritage for tourism

A cautionary tale, with insights from Europe's (pen)insular margins

chapter 6|17 pages

Jasmines for tourists

Heritage policies in Tunisia

chapter 7|13 pages

Heritage regeneration and development in Okinawa, Japan

Taketomi Village and Shuri Castle

chapter 8|16 pages

Heritage as urban regeneration in post-apartheid Johannesburg

The case of Constitution Hill

chapter 9|19 pages

Contesting Cairo's European Quarter

Heritage tourism and the pedestrianization of the Stock Exchange Sector

chapter 10|15 pages

Volunteering around the block

Revisiting Block Island's Manissean heritage

chapter 11|14 pages

Atrocity heritage tourism at Thailand's ‘Death Railway'

Apinya Baggelaar Arrunnapaporn

chapter 12|12 pages

Decorated Palaeolithic cave sites as a tourism resource

The Franco-Cantabrian perspective

part 3|82 pages

Economics and impact

chapter 13|21 pages

Seasonal tourism flows in UNESCO sites

The case of Sicily

chapter 15|18 pages

‘Mobüe heritage'

Motor vehicle heritage tourism in the United Kingdom

chapter 16|23 pages

The value of intangible cultural heritage

The case of the Fallas Festival in Valencia, Spain

part 4|79 pages

Future directions