chapter  8
Public affairs and issues management
Pages 16

R egester and Larkin (2002: 31) suggest a definition for an issue as ‘a gap betweencorporate practice and stakeholder expectations’. Thus it is an external conditionor event which the organisation will have to deal with in order to continue to function effectively. They go on to relate that the term ‘issues management’ was coined by W. Howard Chase in 1977 who recommended a different corporate response to critics of business practices.