M any people in PR are unclear about ﬁnancial PR and investor relations andthere is little literature around to help clarify its role and activities or set outclearly its aims and objectives. Financial PR is not PR for ﬁnancial services companies, such as accountants or banks. This is ﬁnancial services marketing. Financial PR is the management of communication between a listed company and its ﬁnancial audiences, which refers to the City. A listed company is a company whose shares are traded on the Stock Exchange. These companies have to operate within rules and regulations and report on their activities and ﬁnancial performance to their investors. They are assisted by advisers: a corporate ﬁnancier who helps to develop the business by exploring ways to fund growth; a nominated broker who manages the buying and selling of the shares; an accountant who audits the ﬁnancial accounts; a lawyer to ensure compliance with the laws governing commercial companies; and a ﬁnancial PR adviser who helps build awareness and understanding of the company in the City.