ABSTRACT
Web 2.0 is an evolution of the web that turns it into what may be called a social web, and consequently into media since an important part of the content is generated by users. Artists have not waited long to follow this evolution, and having a website has become common practice among artists for some time now. Personal websites serve as a kind of “virtual gallery” 1 where we can follow recent work and also a source of material in which we can access information concerning artists’ biographies, critical articles, lists of exhibitions and so forth. Today a new generation of young artists share their work primarily on Internet platforms such as YouTube, Dailymotion and Flickr. In these terms, Web 2.0 allows artists immediately to share their creations, reaching out to a wider audience, but also to get a quick response to them. On the other hand, this process of showing their works on the net involves risks, indeed generates a risk of exposing their ideas, making it easier for others to steal from them. Furthermore, they also take the risk of going unnoticed in a massive pool of images and videos that appear and disappear on the network constantly. So what role or roles do these young artists play when they decide to share their work on the web? How and for what purpose do they use the web to exhibit?
