chapter  14
Pages 4

Forward plans are often written in an uncertain financial climate. You may not be confident that sums applied for will be forthcoming; you may find that the policy of a funding body changes within the period of implementation; the leisure spending habits of your market may change for reasons outside your control; or you may need to demonstrate that you can obtain additional funding from elsewhere. Whatever happens, the chances are that you will need to consider how you are to raise money to support your goals.