chapter  12
CASE STUDY: Programming for design
Pages 6

Rob Saunders is a programmer and works as a freelance consultant in the mediaindustry with a range of clients. He is also employed on non-commercial projectsby people from other areas such as mathematicians, scientists and artists. With a background in computer science, Rob is a specialist who has considerable

expertise in the programming that goes into artificial intelligence and artificial life systems. The work he does often includes developing highly complex programs that use this level of programming knowledge to generate intelligent artworks and complex design systems. In particular, this leads Rob to work as a consultant with design firms where his programming skills contribute to a project alongside the expertise of other new media practitioners and design specialists to create innovative web-based projects. Programming with the sophistication and the depth that he is able to operate at can enable a new form of creativity and visual outcome.