chapter  17
Case study: Advertising and marketing: Vivienne Stone
Pages 13

V ivienne Stone is a producer working within the advertising and marketing industryon large-scale new media projects. Her jobs have included working with one ofthe leading international agencies with a focus on new media, Saatchi & Saatchi, New Zealand, where she was responsible for their Interactive Team. Integrating a new media arm into a traditional advertising agency was a critical role for the future vision and success of the agency, and she played a part in all aspects of its strategic, creative and media services. Saatchi & Saatchi, New Zealand, describes itself as an ‘ideas company’, dedicated to transforming the businesses, brands and reputations of its clients, and it sees new media as an important part of this engagement.