A t the centre of discussion about new media language and the wider debate overthe impact of new technologies on media, stand two key concepts or terms, ‘code’and ‘digital’. Understanding new media crucially involves an understanding of what is entailed in the digital and its code. Such an understanding of the digital, as it relates to new media, is best approached by a comparison with another term, the ‘analogue’. This comparative approach has been adopted by a number of different writers when discussing the impact of digital technology upon speciﬁc mediums. Film and photography, in particular, have been analysed and discussed in terms of the historical shift from analogue to digital code.