Many scholars interested in the intersections of economy and society take the profound, widespread, and startlingly rapid growth of the philosophy and economic practices of neo-liberalism over the past two decades as the starting point of their socio-economic analyses. They link the growth of neo-liberal rhetoric and policy worldwide with macro shifts in the nature of capitalism, especially the global restructuring of production systems, deterritorialization of ﬁnance, and general ﬂexibility of new systems of accumulation. But how exactly does the process of neo-liberal expansion actually work? How does neo-liberalism as material practice and ideological discourse snowball, and begin to occupy greater and greater space? How is it economically and socially entrenched in the minds of citizens and the capillaries of society to the point where, even with a change of government, the practices and ideology remain?