ABSTRACT
As of 2017, sport sociologists within North America have studied women and gender extensively. Although gender is a salient variable in sport sociology, two of the least explored topics covered over the last two decades include women in the media and women in sport leadership. This chapter offers a glimpse into who the women in the media and in leadership positions are and how they are studied. Within mass media, female athletes are woefully under-represented compared with male athletes, which has led many scholars to question and analyze the practices of gatekeeping and framing in sport media. However, scholars almost unanimously agree that, with the advent of social media, global citizens are now operating within a changing media landscape. In recent years, research has emerged on sportswomen in social media.
