Marketing Legal Services: Real Lawyers Don't Read Marketing Journals
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Lawyers are being dragged, kicking and screaming, into the era of marketing. The indicators are there. Advertising, albeit starting from a miniscule base, is up dramatically since the Bates decision in 1977. Georgetown University's Law Center for the past ten years has offered a continuing legal education seminar on the marketing of legal services including the availability for purchase of written and audio materials. Two newsletters that specialize in marketing for lawyers are on the market. In 1981, a San Diego law firm comprised of about 100 attorneys was one of the first law firms to create a new position for a full-time marketing director.