ABSTRACT
This chapter looks at the relation between technology and industry and discusses technology as something social with requirements in markets. People use technology every day, and almost every minute of their daily activities, without thinking about it. People were standing and just waiting. Acceptance and usage of new technologies have been in focus for the science community, especially information technology. During the 2008 financial crisis, the automotive and automobile industries were hit hard, creating a new awareness among managers dealing with radical changes. Prior to the financial crisis, there was concern about overproduction, escalating costs, the huge selection of different car models and stiff price competition. The transport sector will benefit from successfully bringing this technology to an accepted readiness level. A story from the third industrial revolution sheds light on how the introduction of robots in production lines was influenced by governmental incentives.
