Hitching Your Wagon to the Right Star: A Case Study in Collaboration
Today’s academic librarians are challenged by two opposing factors: evershrinking budgets and an increased emphasis on outreach. Undergraduate and outreach librarians are forced to connect with their students with little or no money. At Texas A&M University, the undergraduate population is over 36,000 students, 8,000 of whom are first-year students. The library attends resource fairs, holds an open house, and offers tours for new students and their parents. While these events are well-attended, it is difficult for the library table to compete with other “more fun” and better-funded organizations like athletics, student activities, and Greek life. Students would rather visit the tables with free t-shirts and raffles for football season tickets than learn about the library.