chapter  8
7 Pages

Presidents’ Party Affiliations and their Communication Strategies

WithMel Laracey

More than half of all pre-twentieth century presidents communicated with the public on policy matters. Some gave speeches or wrote public letters and messages, while others utilized the façade of a presidential newspaper. The partisan affiliations of the presidents who communicated with the public suggest that even before the full articulation of the concept of the “rhetorical” presidency by Woodrow Wilson, there was underlying disagreement among American political leaders about the proper role of the public in influencing public policy-and of the role of the president in influencing public opinion.