Eliminating ‘Yuck’: A Simple Exposition of Media and Social Change in Water Reuse Policies
There is some agreement among water experts that the current lack of water is less a
physical lack than the result of poor management or governance. This, in turn, is a function
of other factors such as pricing, management, and infrastructure. Within this broad area of
water governance, however, there remains a relatively unexplored issue-why do people
in cities still face a water shortage when they can use recycled water for drinking? This
paper examines one speciﬁc implementation obstacle to water-reuse policies-the
commonly cited ‘yuck’ factor.