chapter  10
14 Pages

Eliminating ‘Yuck’: A Simple Exposition of Media and Social Change in Water Reuse Policies

WithLeong Ching

There is some agreement among water experts that the current lack of water is less a

physical lack than the result of poor management or governance. This, in turn, is a function

of other factors such as pricing, management, and infrastructure. Within this broad area of

water governance, however, there remains a relatively unexplored issue-why do people

in cities still face a water shortage when they can use recycled water for drinking? This

paper examines one specific implementation obstacle to water-reuse policies-the

commonly cited ‘yuck’ factor.