chapter  1
12 Pages

Introduction: The Role and Transformation of the City in the Experience Economy: Identifying and Exploring Research Challenges

WithAnne Lorentzen & Carsten Jahn Hansen

This special issue of European Planning Studies explores and discusses the emerging

experience economy and its implications to economic geography, physical spaces, mobi-

lity, environment, culture, branding, planning and democracy. In particular, our research

focuses and conceptualizes on the transformative aspects that can be identified in relation

to experience-oriented urban development. Our overall hypothesis is that a range of differ-

ent places are becoming integrated in the experience economy through the development of

still more challenging leisure activities, new advertising and marketing strategies and

through the capitalization and development of places. Rural and remote areas are, to

some extent, part of the trend as tourist resorts or as locations for the production of

specialties for the global market. However, cities are mostly involved due to the greater

variety and density of activities and places hosted by them. This is illustrated by the

fact that an increasing number of cities have embarked on strategies of experience-

oriented growth. Hence, this issue focuses on the role and transformation of the city in

the experience economy.