chapter  2
18 Pages

Cities in the Experience Economy

WithAnne Lorentzen

For decades, many cities have been suffering from job loss in the traditional industries,

while they have had only little potential to attract knowledge-based activities, as these

tend to concentrate in large metropolitan areas. A number of cities in Europe struggle

against these trends by investing in tourism, attractions and activities and by branding

themselves as hosts for global events. They do so with considerable success. What they

do is to exploit the potentials of the experience economy. This contribution intends to

lay the foundation for understanding the possibilities that the experience economy may

offer in cities outside the centres of growth.