chapter  4
24 Pages

The Experience City: Planning of Hybrid Cultural Projects

WithGitte Marling, Ole B. Jensen & Hans Kiib

Many cities are currently supplementing the central shopping areas with new event spaces,

pedestrian streets and cafe´ environments. Experience and entertainment have become main

priorities. But it is not only the pedestrian streets and the classic locations in the old city

centres that are affected by the modern city dwellers’ demand for experiences. The trans-

formation of the old industrial areas, the water fronts and the recreational facilities in the

vicinity of the cities are also a part of this demand. The buzzword in this context is the

development of an “experience economy” as the driving force behind these transformations

(Kiib, 2007). Strategic planning efforts are focused on the experience economy as an essen-

tial factor in developing the physical and cultural image of the city as well as its economic

basis (Hall, 2000; Landry, 2000; Evans, 2001; Metz, 2002; Boer & Dijkstra, 2003; Kunz-

mann, 2004; Zerlang, 2004).