Experiential Strategies for the Survival of Small Cities in Europe
Since the collapse of the “cold war world” in 1989, symbolized by the fall of the Berlin
wall, a redrawing of both geographic and mental boundaries between nations and regions
in Europe has taken place. In a climate of post-Fordist economy characterized by acceler-
ated turnover time, intensified competition and a diversion of consumer attention towards
brands, images and experiences, many cities in Europe have had to adopt new strategies to
enter sustainable economic development.