chapter  6
20 Pages

Experiential Strategies for the Survival of Small Cities in Europe

WithPeter Allingham

Since the collapse of the “cold war world” in 1989, symbolized by the fall of the Berlin

wall, a redrawing of both geographic and mental boundaries between nations and regions

in Europe has taken place. In a climate of post-Fordist economy characterized by acceler-

ated turnover time, intensified competition and a diversion of consumer attention towards

brands, images and experiences, many cities in Europe have had to adopt new strategies to

enter sustainable economic development.