chapter  9
21 Pages

Fast Food and Nutritional Perceptions in the Age of 'Globesity': Perspectives from the Provincial Philippines

WithTy Matejowsky

A proliferation of health problems previously associated with Western eating habits and nutritional regimes in the developing world has in many ways paralleled the rising influence of corporate fast food outside of the U.S. and Europe (Hawkes 2002; Mydans 2003; Prentice 2006). Diverse urban populations throughout Africa, Asia, Latin America, and elsewhere

are now experiencing sharp increases in medical conditions like obesity, cardiovascular disease, and Type 2 diabetes, as corporate chain restaurants promoting diets rich in calories, saturated fat, salt, and sugar continue their rapid global spread (Gill 2006; Popkin et al. 2002; Rosenthal 2008; Schlosser 2001: 240-243; Ulizaszek 2007).