ABSTRACT
In this chapter, the author draws upon a variety of definitions of 'emotion' in developing an address of how affect is produced and incites emotion in animated film. Constructed emotion theory is evidenced in the address of Fago in specific and particular ways by engaging with the construction of emotion concepts. A key aspect of constructed emotion theory is that emotions function as a social reality. The author grounds some of the analysis in widely held cultural concepts, taking into account the principles of 'tacit contracts,' 'listen thieves,' and 'emotional labor' that inform how viewers are cued to understand how the representation of emotion is being constructed in animation. Ultimately, it will become clear why animation offers 'the perfect bridge over the crocodiles'. The author wishes to use Inside Out, in the first instance, as an example of understanding the shift from basic emotion theory to constructed emotion theory.
