chapter  12
20 Pages

Exploring the Impact of Relationship and Value Perceptions on the Adoption of Mobile Broadband Services


The emergence of mobile telephony devices with increasing Internet capabilities, particularly with the availability of the broadband Internet, has helped mobile broadband services to become one of the fastest growing industries. Using mobile broadband, consumers can send or receive emails, download music, shop for goods and services, play interactive online games, trade stocks, purchase tickets, fi nd friends and conduct fi nancial, banking and commerce transactions in addition to many other services (Ohmori et al. 2000). Mobile broadband services vary from basic services (such as short messaging services [SMS] and multimedia messaging services [MMS]) to more advanced services such as mobile banking, mobile stock trading and mobile selling and buying.