ABSTRACT

This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world.

It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication?

Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.

chapter |10 pages

Introduction

part 2|79 pages

Multimodality as a Tool for Cultural Research

chapter 8|14 pages

Re-Bombing in Memento

Traumata of Coventry, Belgrade and Dresden in Multimodal Collective Memory

chapter 9|14 pages

Argumentation, Persuasion and Manipulation on Revisionist Websites

A Multimodal Rhetorical Analysis

chapter 11|14 pages

Multimodality and Illustrations

A Comparative Study of the English and Italian Illustrated First Editions of The Jungle Book by Rudyard Kipling

part 3|86 pages

Multimodality as a Way to Analyse Contemporary Narrative Processes

chapter 13|18 pages

Filmic Narrative Sequences as Multimodal Environments

A New Perspective on the Effects of Dubbing

chapter 16|15 pages

Coherence in Film

Analysing the Logical Form of Multimodal Discourse

chapter |9 pages

Conclusion