chapter  6
13 Pages

Socially based inter- business knowledge sharing: a case example

ByMICHELLE MCLEOD, ROGER VAUGHAN

This section provides the results of an exploratory case study of knowledge sharing that was conducted in the Bournemouth, Poole and Christchurch conurbation. The conurbation comprises an approximately ten mile stretch of coastline in southern England delineated by Christchurch Harbour in the east and Poole Harbour in the west. Both are ancient trading harbours and settlements whilst Bournemouth, established far more recently in the mid nineteenth century, expanded rapidly as a coastal resort. Bournemouth, Poole and Christchurch are resort towns each having their own unique tourism assets. According to the Bournemouth Tourism Strategy 2011-2020, Bournemouth has 15,500 bed spaces and over 100 attractions. Its tourism appeal is related to three core markets: business tourism, international education and leisure tourism (Bournemouth Council 2014). Bournemouth is the main part of the conurbation in terms of the volume and value of tourism. Approximately 686,000 holiday trips were made by residents of Great Britain to Bournemouth in 2011 and these holiday visitors spent £137 million. This means that Bournemouth was ranked 4th on these measures behind three other resorts: Scarborough, Blackpool and Skegness (VisitEngland 2011). Poole, established several hundred years before Bournemouth, has a major port, Poole Quay, with connections to mainland Europe, and its tourism appeal extends to the beaches of the Sand Banks area. Christchurch is a historic town with its Priory church being a focal attraction in the area. Established administrative boundaries persist with each of the three areas being governed by separate local government authorities including the Bournemouth, Poole and Christchurch Councils. Each Council has its own tourism authority with responsibility for the marketing and management of the tourism resources in designated areas. In addition, the conurbation has several tourism related organizations

which potentially provide networking opportunities including the Bournemouth Area Hospitality Association and the Poole Tourism Partnership.