Rachel entered the conference room with a growing sense of dread. She had called the meeting the night before and assembled as many key leaders of BevCo, her company, as possible. As the company’s Corporate Social Responsibility (CSR) officer, it was one of her responsibilities to identify risks to BevCo’s image. Her job, a new one at the company, was barely two years old, but in that time she had made important strides to strengthen the company’s reputation by creating a number of global CSR initiatives. As a large, multi-national company with plants in several countries, it was a challenge—but one that she took on because she believed in the company and in their ability to make a difference in communities where they were located.