chapter  8
40 Pages

Thematic Apperceptive Measurement of Motivation in 1950 and 1980

WithJohn W. Atkinson

This book provides an occasion-none more fitting-for taking stock of the advance in our understanding of thematic apperceptive measurement of motivation. In the spring and summer of 1947, the effects of experimental arousal of hunger (Atkinson & McClelland, 1948) and of motivation to achieve on the content of thematic apperception were discovered (McClelland, Clark, Roby, & Atkinson, 1949). In the winter of 1977, the results of the first computer simulations of thematic apperceptive measurement of motivation were published (Atkinson, Bongort, & Price, 1977). A lot happened in between to establish the general validity of this method of investigating human motivation.