ABSTRACT
On Tuesday, March 3, 1981 WASEC announced its plans to launch a twenty-four-hour video music network, which would begin transmis sion on August 1. John Schneider repeated to the Wall Street Journal that “ there is a body of young people who are being ignored.” This notso-subtle appeal to record companies was restated in Variety. Jack Loftus wrote that the WASEC president “expects the companies and artists to provide MTV with materials free of charge in return for air play-much the same way radio stations operate.”
