ABSTRACT

Meet a group of ugly Americans reader probably do not know—the "Ghetto Makers." Advertising in the Negro press is still another facet of Ghetto Making. The intricate financial machinations of the Ghetto Makers could make up a field of study in its own right. The whole operational scheme of the Ghetto Makers makes sense only in the light of the undemocratic and socially debilitating ground rules under which our racial minorities live. The Ghetto Makers exert power in present-day America. No existing law can deal adequately with some of the elaborate, racist financing and advertising techniques devised by the Ghetto Makers. An end can be achieved only by eliminating racial restrictions on home ownership and, simultaneously, striking hard at the Ghetto Makers, the shysters and manipulators of the housing market. Thus, the slightly integrated community rather quickly becomes the changing community and, with a solid assist by the Ghetto Makers, eventually becomes the totally segregated Negro community.