ABSTRACT
The overall purpose of this book has been to encourage the re-examination of the governance, management, and production of public service media (PSM) in order to maintain their ethos and values. We argue PSM are increasingly located within a post-industrial media landscape affected by network practices and the Internet. For professional producers, the creative palette is being extended through social media, participative platforms, the augmentation of legacy media through the use of second, third and fourth screens, and the provision of immersive experiences. These platforms encourage new framings of media and communications systems and platforms such as media as an ‘experience’ potentially connected with ‘habitus’ and even of imagined civic societies. The growing portability of media also provides new kinds of storytelling through geolocation and the blending of media (Transmedia) and the offering of ‘paratexts’ that augment or extend the original text.
