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Following on from this, Van Eeckhaut considers the power of contemporary art to engage an audience of more general, rather than experienced, viewers of art through the process of exhibition­making. This chapter compares the experience and output of two exhibitions created by inexperienced spectators in the Museum of Contemporary Art, Antwerp, Belgium. The two groups, one of teenagers and the other of ‘New Belgians’ with North African heritage, created exhibitions of artwork chosen from the museum collections to fit with their individual themes and communicate ideas and personal experiences. Through this opportunity to participate and be inspired by art objects, the two projects suggest the possibility of a general power of attraction for some of the artworks – a possibility that, it is argued, has implications for the design of exhibitions.