chapter  7
34 Pages

Public Relations in China: The Introduction and Development of an Occupational Field

ByNi Chen

These days , new professions and fields of studies are spreading to societies where they seem alien . Mainland China offers many useful examples . Since the early 1980s , Western public relations , advertising , business administration , man­ agement, marketing , and related fields have entered the world's most populous nation in the wake of dramatic political and economic changes .