chapter  1
16 Pages

0. Public Relations In the Philippines

ByJuan F. Jamais, Mariechel J. Navarro, Ramon R. Tuazon

Oplan Alis Disis was followed by other equally successful campaigns of the DOH-Oplan Sagip Mata, (for the eyes) Araw ng Sangkap Pinoy (for micro­ nutrients) , and Yosi Kadiri (for antismoking).

Ultimately, the measure of effectiveness will take into account the degree of professionalism nurtured in the local setting . This point brings back to mind the very first sentence of this article . Is one's name the same as the person? Is the sign or word the same as the thing or idea referred to? To think about the answer is to get to know the essential truth of public relations in the Philippines or elsewhere .