chapter  1
16 Pages

1 . Public Relations in South East Asia From Nation-Building Campaigns to Regional Interdependence

ByJames K. Van Leuven

Public relations practices in the newly industrializing economies of Singapore and Malaysia are noteworthy on at least two counts . First, they illustrate how professional practices change in response to economic growth, integration of language groups , shifting societal norms , and expansion of the media along with other communication outlets .