chapter  1
16 Pages

2. Public Relations Practice in Japan: Beginning Again for the First Time

Yet Japan, with more than half the U . S . population , has only about 10 major public relations agencies . Even Japan's Ministry of International Trade and In­ dustry deemed the situation critical enough to state that 10 "is far too few for an economic superpower" (Nikkei, 1 994 , p. 1 7). But changes are brewing .