3. Public Relations in the Middle East: The Case of Saudi Arabia
Public relations has entered a new era in the Arab world . In the minds of many, Arab nations use public relations as a "weapon" to achieve political goals . The 1 99 1 Gulf War, pitting the United States and its allies against Iraq , provided many examples . Hiebert ( 1 99 1 ) noted that without "smart public relations" tech niques on the part of Arab allies , America's "smart bombs" would not have achieved their objectives .