chapter  1
24 Pages

7. Public Relations: An Alternative to Reality?

ByMauritz Sundt Mortensen

When he set foot in North America in 992 A .D . , almost to the day 500 years before Italian-born Christoforo Colombo (Christopher Columbus) believed that he had discovered India, Norseman Leif Erikson hardly speculated about any possible public relations effects of his own travels (see Fig . 1 7 . 1 ).