chapter  1
14 Pages

Interdisciplinary Theoretical Foundations for International Public Relations

The concept of international public relations is rapidly attracting the attention of practitioners and scholars. Since 1990, Public Relations Journal, Communica­ tion World, Public Relations Review, and other publications have published doz­ ens of articles about public relations in a global context. 1 Interest is increasing in societies like the International Association of Business Communicators and the Public Relations Society of America, which recently emphasized "global public relations" in its national conference and established a section for members spe­ cializing in international practice.