chapter  2
36 Pages

Global and Specific Principles of Public Relations: Evidence From Slovenia

The world today is comprised of interpenetrating systems . Global interaction among political systems , cultures , and organizations is a fact of life . Conflict is inevitable when systems interpenetrate one another. Earlier in the history of the world , conflict was resolved through domination , fighting , and warfare . The strong won , the weak lost . Today, conflicts are numerous but limited in their scope . Still , the world is experiencing more conflict than it has for many years and in many areas : economic , ethnic , regional , cultural , class , and gender con­ flict . If there is such a thing as a New World Order, it is an order based on conflict.