chapter  16
20 Pages

Processing and Acting on Nutrition Labeling on Food: The State of Knowledge and New Directions for Transformative Consumer Research

ByKlaus G. Grunert, Lisa E. Bolton, Monique M. Raats

Noncommunicable diseases (e.g., cardiovascular diseases, diabetes, cancers, chronic respiratory diseases) were globally estimated to cause 60% of all deaths in 2005 (World Health Organization, 2005). Five of the 10 leading causes of death were related to noncommunicable diseases, an estimate expected to rise to 8 of 10 by 2030 (World Health Organization, 2008). Diet is a major modi! able risk factor underlying chronic diseases (World Cancer Research Fund & American Institute for Cancer Research, 2007; World Health Organization, 2005).