chapter  3
Twenty-fi rst Century Neoliberal Man
Pages 17

Star Trek 2009, also called NuTrek, and Dexter exemplify the new representations of gender emerging from the fi ctionalized intersections of business, the military, science, and family relations. All include prominent supporting or colead roles for women, and generate a series of gender transformations that frequently make the female roles seem more signifi cant than they are. Assuming that femininity and masculinity exist in a reciprocal relationship, I will analyze these texts to reveal the ways in which neoliberalism demands and accommodates shifts in gender defi nitions, masquerading them as progressive cultural positions. Neoliberal masculinity has appropriated certain formerly feminist positions to mask itself as a far more egalitarian relationship.