chapter  7
21 Pages

Conceptual Metaphor and Communication: An Austinian and Gricean Analysis of Brian Clark’s Whose Life Is It Anyway?: John Douthwaite


Since the ground-breaking work of Reddy (1979) and of Lakoff and Johnson (1980), conceptual or cognitive metaphor theory (CMT) has taken over metaphor analysis,1 displacing both classical theories of rhetoric (Cameron 2003) and the pragmatic account of metaphor (Sadock 1979; Searle 1979; Levinson 1983) as the ‘dominant’ research paradigm in the fi eld.