chapter  13
23 Pages

Conventional Metaphor and the Latent Ideology of Racism: Andrew Goatly

ByANDREW GOATLY

This chapter depends upon two linked assumptions. Firstly, that language is not a neutral medium-it does not simply refl ect a pre-existing reality but constructs systems of ideas and ideologies. Since ideology is a notoriously slippery term, I had better, at the outset, introduce my understanding of it.