chapter  8
17 Pages

Religion as Collective Identity: Ann C. Rumble

ByANN C. RUMBLE

Religion remains a potent source of attitudes, motivation, and behavior because it provides its members with both a coherent meaning system and a collective identity. In this chapter, I will argue that one reason why religion remains such powerful force in individuals’ lives is that it is inherently a social endeavor that provides members with a strong collective identity. To achieve this goal, I will rely on Marilynn Brewer and her colleagues’ extensive work on the importance of the collective in structuring identity and shaping behavior and cognition of individuals.